Handcrafted Limited Edition Soap Holders
In the heart of Malmö, something remarkable is happening. Go Cirkulär, Sweden's first upcycled skincare brand, is joining forces with visionary sustainable designers to rewrite the story of skincare.
We believe true innovation blooms through collaboration. By partnering with other Scandinavian circular designers and businesses, we're transforming rescued materials into premium solutions. From coffee grounds to construction materials to upcycling fabrics, every product tells a story of creative collaboration and sustainable innovation that we strongly support.
Our growing community of circular pioneers proves that when we work together, waste becomes wonder. Join us in Go Cirkulär’s movement that cares for your skin, inno and our planet.
Limited Edition Soap Holders
Go Cirkulär x Anna Maria Jensen
Handcrafted Soap Holders
These limited-edition handcrafted soap holders, created by Anna Maria Sand Jensen, embody a commitment to sustainable craftsmanship inspired by nature. Featuring organic shapes and minimalist yet elegant designs, they are made with innovative materials, including 75% crushed ceramic waste and porcelain.
Each holder is uniquely glazed with waste-derived materials such as hay, eggshells, and metal from recycling stations. By utilizing 65-100% waste-based glazes, these holders significantly reduce or have no reliance on virgin materials like clay, oxides, and mined substances. This results in distinctive, varied aesthetics, showcasing the adaptability and beauty of reusing, reducing, and recycling.
Transforming waste into valuable resources, these soap holders not only enhance homes with their sensuous design but also promote a greener future through conscious creativity. This collection is part of Anna Maria’s Unwasted Research, a project redefining materials that would otherwise be discarded. Waste is not waste if Unwasted.
Anna Maria Sand Jensen
Anna Maria Sand Jensen is a Danish maker and designer specializing in Crafts in Glass and Ceramics. A 2025 graduate of the Royal Danish Academy, her work is rooted in circular design and material innovation, exploring sustainable alternatives that challenge traditional production methods. At the heart of Anna’s practice is material research, rethinking, recycling, and reusing waste to create meaningful, functional objects. She believes that art and design have the power to unite people, spark conversations, and drive positive change for the planet and society